Product & web analytics: the tech stack of 23 real products
Website analytics, product analytics, session replay and A/B testing.
What sets them apart
Picks at least twice as common here as among products overall, in decisions at least 10 of them show.
The typical stack
The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.
| Decision | Most common pick | Share | At default usage |
|---|---|---|---|
| Frontend Framework | 11 of 17 · 65% | — | |
| Hosting | 4 of 16 · 25% | $13/mo · CPX12 | |
| Database | 8 of 15 · 53% | — | |
| Transactional Email | 9 of 15 · 60% | $20/mo · Pro 50k | |
| Payments | 9 of 14 · 64% | fees on revenue · $410 on $10,000/mo | |
| LLM API | 6 of 9 · 67% | $10/mo · GPT-6 Luna |
Monthly bills add up to about $43 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →
What they chose, decision by decision
Among the product & web analytics that show each choice, from makers' products and open-source code alike.
Small samples, fewer than 8 products: Authentication (Better Auth 4, Auth.js 2) · Backend Framework (Express 3, FastAPI 1) · Database Access & ORMs (Prisma 3, Drizzle ORM 2) · Web Analytics (Google Analytics 3, Plausible Analytics 2) · Background Jobs & Cron (Trigger.dev 1, Temporal 1)
Product & web analytics we track
22 makers' products and 1 open-source projects. Makers' products first.