Data & analytics

Product & web analytics: the tech stack of 23 real products

Website analytics, product analytics, session replay and A/B testing.

What sets them apart

Picks at least twice as common here as among products overall, in decisions at least 10 of them show.

The typical stack

The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.

DecisionMost common pickShareAt default usage
Frontend FrameworkNext.js11 of 17 · 65%—
HostingHetzner Cloud4 of 16 · 25%$13/mo · CPX12
DatabaseClickHouse8 of 15 · 53%—
Transactional EmailResend9 of 15 · 60%$20/mo · Pro 50k
PaymentsStripe9 of 14 · 64%fees on revenue · $410 on $10,000/mo
LLM APIOpenAI API6 of 9 · 67%$10/mo · GPT-6 Luna

Monthly bills add up to about $43 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →

What they chose, decision by decision

Among the product & web analytics that show each choice, from makers' products and open-source code alike.

Small samples, fewer than 8 products: Authentication (Better Auth 4, Auth.js 2) · Backend Framework (Express 3, FastAPI 1) · Database Access & ORMs (Prisma 3, Drizzle ORM 2) · Web Analytics (Google Analytics 3, Plausible Analytics 2) · Background Jobs & Cron (Trigger.dev 1, Temporal 1)

Product & web analytics we track

22 makers' products and 1 open-source projects. Makers' products first.

Human BehaviorHuman Behavior is a product analytics tool whose SDK records events, errors and session replays, and whose AI agents review the replays for usability problems and act on them, for example by emailing users or opening pull requests. It is for software product teams.+7
RybbitThe open source Google Analytics replacement+5
ClarityUXJust insights that turn clicks into customers+2
Sleek AnalyticsReal-time website analytics installed with one line of code and no cookie banner. For site owners who want to watch live visitor activity without a complex setup.+2
Open AnalyticsAI-Native Google Analytics alternative for the modern web+1
SendTidingsTurn your analytics into beautiful monthly email reports
ExstatsExstats tracks browser extension analytics and store data such as reviews, rankings and keywords across the Chrome, Edge and Firefox stores. It is for extension developers following their own extensions and competitors.
GlazedShip tracking from your Figma files
Prism AIAI that watches replays and tells developers what to fix
Known AgentsTrack the bots and AI agents crawling your website
StaatsAsk your coding agent how your site is doing
AdoptlyTurn product releases into feature adoption
CroctPersonalization, AB testing, and audience segmentation.
OboeHigh performance experimentation platform
TimelapsKnow if your marketing is working with real-time insights
jitsuJitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days+9
DatabuddyDatabuddy is a privacy-first analytics platform with a focus on user experience, with it's foundation built on privacy, it ensures complete compliance with most major data privacy laws out of the box+8
“Analyzify GA4 Wizard”Analyzify is a data analytics app that connects your Shopify store with 10+ marketing platforms, enhancing your data with server-side tracking.
tianjiTianji: Insight into everything, Website Analytics + Uptime Monitor + Server Status. not only another GA alternatives+8
betterlyticsPrivacy-first analytics built with Rust, ClickHouse & Next.js+6
web-monitoring前端监控,性能监控平台。前端监控平台专注于Web端体验数据监控。对网页健康状况的三个方面进行监测:页面打开速度(速度测量)、页面稳定性(JS错误)和外部服务调用成功率(API)