How much does Google Analytics cost for web analytics?

Free; Google Analytics 360 is the paid enterprise edition, sold through Google's sales team. At list prices: : $0/month (Standard); : $0/month (Standard); : $0/month (Standard).

Google Analytics pricing

How Google Analytics charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.

How it charges

Checked 2026-10-08 on marketingplatform.google.com ↗ · USD, list prices

In short

Free; Google Analytics 360 is the paid enterprise edition, sold through Google's sales team.

Free plan: Yes
Side project: $0/mo Standard
Growing: $0/mo Standard
Scaling: $0/mo Standard

What the model leaves out

Limits from support.google.com/analytics/answer/11202874 (standard vs 360). Analytics 360 has no public price.

Before you commit

Standard properties keep event data for up to 14 months.
Explorations are sampled above 10 million events per query, and BigQuery export is capped at 1 million events a day.
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Plan	Monthly fee
Standard	Free

What you'd pay

Usage only some alternatives charge for

Pageviews per month100k pageviews

StandardWithin the free allowance$0/mo

The same usage elsewhere

Plausible AnalyticsStarter 100k$19+$19

UmamiHobby$0same Fathom Analytics100k$15+$15 Cloudflare Web AnalyticsFree$0same

Cost as you grow

Google Analytics Cloudflare Web Analytics Fathom Analytics Umami Plausible Analyticsx: pageviews per month (pageview) · cheapest usable plan at each point, list prices

All web analytics pricing, compared →Which one fits your situation →