Sales & CRM

Lead generation & outreach: the tech stack of 17 real products

Prospecting, contact data, cold email and LinkedIn outreach.

The typical stack

The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.

DecisionMost common pickShareAt default usage
LLM APIOpenAI API9 of 12 · 75%$10/mo · GPT-6 Luna
Frontend FrameworkNext.js10 of 11 · 91%—
PaymentsStripe10 of 11 · 91%fees on revenue · $410 on $10,000/mo
Transactional EmailResend6 of 10 · 60%$20/mo · Pro 50k
DatabaseSupabase5 of 8 · 63%$25/mo · Pro

Monthly bills add up to about $55 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →

What they chose, decision by decision

Among the lead generation & outreach that show each choice, from makers' products and open-source code alike.

Small samples, fewer than 8 products: Hosting (Amazon Web Services 3, Google Cloud Platform 3) · Authentication (Clerk 5, Better Auth 1) · Error Monitoring (Sentry 5) · Product Analytics (PostHog 4) · AI SDK & Agent Framework (LangChain 3) · Lifecycle Email (Loops 3) · Vector Database (Pinecone 2, Chroma 1) · Web Analytics (Google Analytics 2, Plausible Analytics 1)

Lead generation & outreach we track

16 makers' products and 1 open-source projects. Makers' products first.

LinkedditFind Your Next Customers on Reddit Who Are Ready To Buy Now+5
YouktiFinds who's ready to buy, then tells you what to do next +4
ClientJamAI-powered lead generation for designers and agencies+2
GroThe best way to prospect and sell with AI+2
SalesPortSales research tool that combines lead research with verified contact data to help sales reps personalize outreach.+2
TelescopeFind exactly who you’re looking for, fast+1
CiroBuild the perfect prospect list in <5 min with AI
ClarmTurn visitors into pipeline, automatically
Watchman AICapturing invisible B2B buyers with AI agents
PersanaPersana helps sales teams find prospects, enrich them with data from many sources, track buying-intent signals, and write personalized outreach with AI.
The SwarmRelationship data platform that combines the networks of a team and its stakeholders to find warm introductions. Available as a web app, a Clay integration, a Chrome extension for LinkedIn and an API.
CladoThe ground-truth platform for humans.
LeadsourcingTurn anonymous visitors into qualified leads instantly.
orcaAI agent for deep LinkedIn profile analysis.