Lead generation & outreach: the tech stack of 17 real products
Prospecting, contact data, cold email and LinkedIn outreach.
The typical stack
The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.
| Decision | Most common pick | Share | At default usage |
|---|---|---|---|
| LLM API | 9 of 12 · 75% | $10/mo · GPT-6 Luna | |
| Frontend Framework | 10 of 11 · 91% | — | |
| Payments | 10 of 11 · 91% | fees on revenue · $410 on $10,000/mo | |
| Transactional Email | 6 of 10 · 60% | $20/mo · Pro 50k | |
| Database | 5 of 8 · 63% | $25/mo · Pro |
Monthly bills add up to about $55 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →
What they chose, decision by decision
Among the lead generation & outreach that show each choice, from makers' products and open-source code alike.
Small samples, fewer than 8 products: Hosting (Amazon Web Services 3, Google Cloud Platform 3) · Authentication (Clerk 5, Better Auth 1) · Error Monitoring (Sentry 5) · Product Analytics (PostHog 4) · AI SDK & Agent Framework (LangChain 3) · Lifecycle Email (Loops 3) · Vector Database (Pinecone 2, Chroma 1) · Web Analytics (Google Analytics 2, Plausible Analytics 1)
Lead generation & outreach we track
16 makers' products and 1 open-source projects. Makers' products first.