Substack pricing

How Substack charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.

How it charges

Checked 2026-10-08 on substack.com ↗ · USD, list prices
In short

Free to publish and send to any number of subscribers; on paid subscriptions Substack keeps 10% plus credit card fees.

Free plan
Yes
Side project
$50/mo Substack
Growing
$0/mo Substack
Scaling
$1,000/mo Substack
What the model leaves out

No subscription fee and no subscriber limit stated; the cost is a 10% share of paid subscription revenue, modeled on the revenue driver (at $0 revenue it's free). Credit card processing (Stripe) is charged separately on top and isn't modeled, as for every other tool here.

Before you commit
  • Writers keep 90% of paid subscription revenue minus credit card fees — the card fee is on top of Substack's 10%.
  • The publication lives on Substack's platform and brand, with discovery through its reader network.
PlanMonthly feePaid subscription revenue per month
SubstackNone10%

What you'd pay

Usage only some alternatives charge for
SubstackWithin the free allowance$0/mo

Cost as you grow

$0$20$100$200$5005001k2.5k5k10k25k50k100k
SubstackButtondownKitbeehiivx: subscribers (subscriber), other usage scaled with it · cheapest usable plan at each point, list prices