Buttondown pricing
How Buttondown charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.
How it charges
Checked 2026-10-08 on buttondown.com ↗ · USD, list pricesFree for your first 100 subscribers, then a monthly price by subscriber band from $9 for 1,000 to $459 for 100,000, with feature add-ons that raise the floor to $29 or $79.
- Free plan
- Yes
- Cheapest paid plan
- $9.00/mo
- Side project
- $9.00/mo Buttondown 1k
- Growing
- $29/mo Buttondown 5k
- Scaling
- $319/mo Buttondown 60k
What the model leaves out
Monthly prices from the pricing page's subscriber calculator: up to 1k $9, 5k $29, 10k $79, 20k $139, 40k $239, 60k $319, 80k $379, under 100k $459; at 100k+ it says contact us. The plans model the base price only — with Automations (+$29) a list under 1,000 pays $29, not $9. Yearly is 10× the monthly price (shown as 18% off). 50% off for registered non-profits. The pricing page lists no platform fee on paid subscriptions; not checked elsewhere.
- Add-ons set a minimum price rather than adding to it: paid subscriptions, tags or analytics need at least the $9 tier, automations or multiple newsletters at least $29, teams or whitelabeling at least $79.
- Prices assume at most one email a day to your whole list; sending more means usage-based pricing by arrangement.
- Only active subscribers are billed.
- From 100,000 subscribers it's a custom quote.
| Plan | Monthly fee | Subscribers | Paid subscription revenue per month |
|---|---|---|---|
| Free | Free | up to 100 subscribers | up to $0 |
| Buttondown 1k | $9.00/mo | up to 1k subscribers | — |
| Buttondown 5k | $29/mo | up to 5k subscribers | — |
| Buttondown 10k | $79/mo | up to 10k subscribers | — |
| Buttondown 20k | $139/mo | up to 20k subscribers | — |
| Buttondown 40k | $239/mo | up to 40k subscribers | — |
| Buttondown 60k | $319/mo | up to 60k subscribers | — |
| Buttondown 80k | $379/mo | up to 80k subscribers | — |
| Buttondown 100k | $459/mo | up to 100k subscribers | — |
What you'd pay
Buttondown 5k$29 plan$29/mo
Cost as you grow
All newsletter pricing, compared →Which one fits your situation →