Customer.io pricing
How Customer.io charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.
How it charges
Checked 2026-10-08 on customer.io ↗ · USD, list pricesIn short
Essentials is $100/month with 5,000 profiles and 1 million emails, then $0.009 per extra profile and $0.12 per extra 1,000 emails.
- Free plan
- No
- Cheapest paid plan
- $100/mo
- Side project
- $100/mo Essentials
- Growing
- $100/mo Essentials
- Scaling
- $955/mo Essentials
What the model leaves out
Premium (from $1,000/month billed yearly, custom profile and email volumes) and Enterprise (contact sales) have no self-serve price and are left out. No free plan. Profile overage $0.009 each; extra emails $0.12 per 1,000 on every plan.
Before you commit
- Profiles count people and objects (such as companies or accounts) together.
- Essentials is billed monthly; Premium starts at $1,000/month billed yearly with custom volumes.
- SMS is priced separately (custom); push and in-app messages are unlimited.
- Startups that raised under $10M can apply for 12 months free.
| Plan | Monthly fee | Contacts | Emails per month |
|---|---|---|---|
| Essentials | $100/mo | 5k contacts includedthen $0.009 per contact | 1M emails includedthen $0.12 per 1,000 emails |
What you'd pay
Essentials$100 plan$100/moThe same usage elsewhere
Cost as you grow
All lifecycle email pricing, compared →Which one fits your situation →