Not a ranking: each option is described by the situation it fits, with its trade-off, whether it's open source or free to start, whether AI coding agents can work with it, and how many makers' products use it for this job.
Cookie-free dashboard or full marketing suite. Cookie-free tools show pageviews, referrers, UTM campaigns and simple goals on one page and usually need no consent banner. Google Analytics is free and goes much deeper into campaigns and ads, but sets cookies, so EU visitors need a consent banner and some of them are never counted.
Umami (Cookie-free dashboard): Open-source website analytics you can self-host free, with a cloud free plan up to 100,000 events a month. Trade-off: Self-hosting means running a database and the upgrades; cloud data retention on the free plan is 6 months.
Best forFree, deep campaign and audience reporting tied to Google Ads and Search Console.
Trade-offSets cookies, so EU visitors need a consent banner and some refuse to be counted; reports are complex for simple questions.
Used by 392 makers' products for this
Best forOne page of traffic numbers with no cookie banner, with funnels and revenue goals on higher plans.
Trade-offNo free cloud plan after the 30-day trial; custom events count toward the pageview tier.
Used by 197 makers' products for this
Best forFree cookie-free visit counts for sites on any host, set up in minutes.
Trade-offNo custom events, goals or UTM reports; six months of history, and long-term data is aggregated.
Used by 91 makers' products for this
Best forA cookie-free dashboard with up to 50 sites on every plan.
Trade-offNo free plan, and the trial is 7 days with a card; custom events count toward the pageview tier.
Used by 39 makers' products for this
Best forA free cookie-free plan with unlimited pageviews, keeping only the last 30 days of data.
Trade-offThe free plan deletes data older than 30 days; paid plans add $20 a month for each extra user.
Used by 26 makers' products for this
Best forCookie-free pageview and referrer numbers turned on from the Vercel dashboard, with no extra account.
Trade-offThe Hobby plan stops collecting after 50,000 events a month and has no custom events; on Pro every event is billed.
No maker product tracked for this yet
Best forA web analytics dashboard in the same tool as funnels, session replays and feature flags.
Trade-offPageviews count as product analytics events, so a busy marketing site uses up the free allowance you may want for in-app events.
No maker product tracked for this yet
