Product Analytics pricing, compared

Pick a scale or set your usage. Each tool shows its cheapest plan for it, cheapest first, with the arithmetic and the vendor's pricing page. Price is one input — which one fits your situation matters as much.

Tools priced3checked since 2026-10-08
With a free plan2of 3
Side project$0 – $0a month
Growing$0 – $0a month
Scaling$3,893 – $4,140a month
3 of 3 tools fit this usageList prices, USD per month
AmplitudeFree$0/moWithin the free allowance84 makers' productsPricing page ↗
MixpanelFree$0/moWithin the free allowance108 makers' productsPricing page ↗
PostHogPay-as-you-go$0/moWithin the free allowance321 makers' productsPricing page ↗

Read from each vendor's pricing page (oldest check 2026-10-08). The model is plan fee + usage beyond what's included × the vendor's rate; volume discounts, annual billing, taxes and regional prices are left out — see each tool's notes. Always confirm on the vendor's page before you commit.

Cost as you grow

Each tool's cheapest usable plan as the product grows.

$0$200$1,000$2,000$5,000100k500k1M2M5M10M20M50M100M
PostHogMixpanelAmplitudex: events per month (event) · cheapest usable plan at each point, list prices

At three scales

ToolSide projectevents 500k eventsGrowingevents 1M eventsScalingevents 50M events
Amplitude$0Free$0Free$4,140Plus 50M
Mixpanel$0Free$0Free—over limits
PostHog$0Pay-as-you-go$0Pay-as-you-go$3,893Pay-as-you-go

Every plan

What each product analytics plan costs, includes and caps, as modelled here.

AmplitudeFree up to 2 million events a month; Plus starts at $0 for 2 million and is priced by event-volume tier, from $94 a month for 3 million to $5,865 for 70 million.
PlanMonthly feeEvents per month
FreeFreeup to 2M events
Plus 3M$94/moup to 3M events
Plus 5M$281/moup to 5M events
Plus 7.5M$495/moup to 7.5M events
Plus 10M$720/moup to 10M events
Plus 12.5M$945/moup to 12.5M events
Plus 15M$1,170/moup to 15M events
Plus 17.5M$1,395/moup to 17.5M events
Plus 20M$1,575/moup to 20M events
Plus 25M$2,013/moup to 25M events
Plus 30M$2,450/moup to 30M events
Plus 35M$2,888/moup to 35M events
Plus 40M$3,325/moup to 40M events
Plus 45M$3,763/moup to 45M events
Plus 50M$4,140/moup to 50M events
Plus 60M$5,003/moup to 60M events
Plus 70M$5,865/moup to 70M events

Tiers are read from the pricing page's own Plus price table (monthly billing); yearly billing is about 20% cheaper (e.g. $900/yr for 3M, $6,912/yr for 10M). The MTU-based Plus option isn't modelled. Guides & Surveys and Accounts are optional paid add-ons on Plus.

Checked 2026-10-08 · pricing page ↗ · Amplitude pricing in full →
MixpanelFree up to 1 million events a month; Growth starts at $0 with the first 1 million events free, then usage-based — $140 a month at 1.5 million events ($120 billed yearly).
PlanMonthly feeEvents per month
FreeFreeup to 1M events
GrowthNone1M events includedthen $0.28 per 1,000 eventsup to 1.5M events

The rate is derived from the one price the pricing page's calculator shows without interaction (1.5M events: $140/mo monthly, $120/mo yearly), which works out to $0.00028 per event beyond the free 1M. Mixpanel advertises volume discounts at higher stops (up to 20M) that this model doesn't capture, so Growth is capped at 1.5M here rather than extrapolated (a straight line would give $2,520 at 10M — far above what volume discounts imply). The other stops need the calculator read in a foreground browser. Yearly billing is about 14% cheaper.

Checked 2026-10-08 · pricing page ↗ · Mixpanel pricing in full →
PostHogThe first 1 million events a month are free; past that, identified events cost $0.000248 each (event plus person-profile add-on), falling with volume, and anonymous events far less.
PlanMonthly feeEvents per month
Pay-as-you-goNone1M events includedthen $0.248 per 1,000 events
↳ next tier2M events includedthen $0.104 per 1,000 events
↳ next tier15M events includedthen $0.0655 per 1,000 events
↳ next tier50M events includedthen $0.0364 per 1,000 events
↳ next tier100M events includedthen $0.0187 per 1,000 events
↳ next tier250M events includedthen $0.01 per 1,000 events

Models every event as identified (an upper bound). Event rates: free to 1M, $0.00005 to 2M, $0.0000343 to 15M, $0.0000295 to 50M, $0.0000218 to 100M, $0.000015 to 250M, $0.000009 beyond. Identified-events add-on: free to 1M, $0.000198 to 2M, $0.0000697 to 15M, $0.000036 to 50M, $0.0000146 to 100M, $0.0000037 to 250M, $0.000001 beyond. No base fee and no per-seat charge.

Checked 2026-10-08 · pricing page ↗ · PostHog pricing in full →